Unfortunately, much of what has been previously written and said about ADHD has been misguided, inaccurate, and sometimes downright cruel. We therefore reserve the right to only work with journalists, writers, and broadcasters who can demonstrate that they do the following:
1. Strive to ensure that information disseminated is honestly conveyed, accurate and fair
2. Does her or his utmost to correct harmful inaccuracies
3. Differentiates between fact and opinion
4. Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest
5. Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation
All members of the press have a duty to maintain the highest professional standards. It is the responsibility of editors and publishers to apply the Code to editorial material in both printed and online versions of publications. They should take care to ensure it is observed rigorously by all editorial staff and external contributors, including non-journalists.
The full Code of Conduct is available from the website of the National Union of Journalists
Our media work is helping us to change perceptions and raise awareness about ADHD and related support services. Please contact us on email@example.com.
Review date: 09/05/2011
Next review due: 09/05/2012